Work Wives
Social Strategy Studio
Canterbury, New Zealand
Strategic. Intentional. Considered.
Work Wives is a boutique Social Strategy Studio helping service-based businesses build recognition, trust and enquiries through strategic social media.
See Our PackagesVictoria is the founder of Work Wives, a Social Strategy Studio built on the belief that social media should work as hard as you do.
With a background in operations, marketing, and business management, she brings genuine commercial thinking to every client. She understands how business owners think, what builds trust, and how to turn social media into a genuine driver of enquiries and growth.
Work Wives is intentionally boutique. Every client is managed personally by Victoria — no outsourcing, no automation, and no generic content. Just considered, consistent work that makes your brand look and sound like the best version of itself.
Based in North Canterbury, Victoria is a wife and mother of two, who built Work Wives around a simple idea: that great work and a full life aren't mutually exclusive. Flexibility and intention aren't just values, they are the foundation of how she works.
Work Wives isn't a social media management business. It's a Social Strategy Studio — and that distinction shapes everything.
We're not here to just post content. We're here to position your brand.
Victoria is the founder of Work Wives, a Social Strategy Studio focused on creating considered, consistent social media that works as hard as you do.
With a background in operations, marketing, and business management, she brings real commercial thinking to every client, turning social media into a genuine driver of enquiries and growth.
Work Wives is intentionally boutique. Every client is managed personally by Victoria — no outsourcing, no automation, and no generic content.
We're not here to just post content. We're here to position your brand.
"From inconsistent posting
to structured visibility."
Not to be confused with: anything other than pure, professional loyalty and an unshakeable commitment to making your business the best version of itself.
Victoria works on every account. No junior staff, no overseas contractors. You get one person who genuinely knows your business.
We don't just post content. We position your brand for recognition and trust - turning social media into a genuine marketing tool.
We work across trades, construction, logistics, professional services and small businesses of all kinds. Victoria understands how customers buy, how trust is built, and what content actually converts.
We work with a select number of clients - never more than needed to maintain quality. Your account always receives the attention it deserves.
We start with a conversation. Victoria takes time to understand your business, your audience, your tone and your goals - before a single piece of content is created.
A structured content calendar, brand voice guidelines and platform strategy built specifically for your business. No templates. No guesswork.
Victoria handles everything - filming, writing, designing, scheduling. Consistent content across Instagram, Facebook and LinkedIn without you lifting a finger.
Monthly insights, performance reporting and strategic recommendations keep your presence sharp. As your business evolves, so does the strategy.
"Every client is managed personally by Victoria - no outsourcing, no automation, no generic content."
Start a ConversationWorking with Victoria has been a game changer for us at Rio Movers. She's taken all the stress of social media off our plate and just gets our brand. Her posts are fun, engaging, and sound like us — it's made a real difference to how we show up online. Super easy to work with and always full of great ideas. Highly recommend!
Rio Movers
Victoria did an incredible job bringing our brand to life at Sandbox HQ. From the logo design to the colour palette and overall look, everything feels cohesive, modern, and really appeals to our customers. She has a great eye for detail and knows how to create a brand that not only looks good but works.
Sandbox HQ
Victoria was amazing to work with when we first started Blush. We had a vision in mind, and she collaborated with us to refine it and bring a fresh, modern design to life. She really understood our business and helped turn our ideas into something that truly represents us.
Blush Makeovers
All packages are monthly retainers. Prices exclude GST.
Consistent. Professional. Visible.
Engaging. Branded. Building Momentum.
Positioned. Recognisable. High Impact.
Up to 4 posts per month adapted for LinkedIn. Content tailored for a professional, business-focused audience. Scheduling to your LinkedIn company page. Best suited for B2B, trades and service businesses.
Have specific goals, platforms or content needs beyond our standard packages? We'll build something that aligns with your business, capacity and growth stage. Get in touch to discuss.
Packages are tailored to your business. Get in touch to discuss what's right for you.
Not sure which package suits you? Let's have a conversation.
| Foundation | Growth | Strategy | |
|---|---|---|---|
| Get in touch | Get in touch | Get in touch | |
| + GST / month | + GST / month | + GST / month | |
| Static image posts / month (Instagram & Facebook) |
6 | 6 | 8 |
| Video reel posts / month (Instagram & Facebook) |
2 | 4-6 | 6-8 |
| Caption writing & hashtag strategy | ✓ | ✓ | ✓ |
| On-brand content design | ✓ | ✓ | ✓ |
| Scheduling - Instagram & Facebook | ✓ | ✓ | ✓ |
| LinkedIn scheduling | - | Repurposed | ✓ |
| Monthly content calendar | - | ✓ | ✓ |
| Story content (teasers, behind-the-scenes) | - | Guidance | Full creation |
| On-site content sessions | - | 1 / month | 2 / month |
| Full social media strategy | - | - | ✓ |
| Monthly insights & recommendations | - | - | ✓ |
| LinkedIn Essentials add-on available | ✓ | ✓ | Included |
Tell us about your business and we'll be in touch within 1-2 business days.
Thank you for reaching out. Victoria will be in touch within 1-2 business days.
In the meantime, feel free to send any brand assets directly to victoria@workwives.nz
A selection of content created for our clients across Instagram and Facebook.