Work Wives

Social Strategy Studio

Canterbury, New Zealand

Strong brands aren't
built by accident.
They're positioned.

Strategic. Intentional. Considered.

Work Wives is a boutique Social Strategy Studio helping service-based businesses build recognition, trust and enquiries through strategic social media.

See Our Packages
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Strategic Content· Consistent Presence· Real Results· Positioned. Recognised. Trusted.· 100% Human-Run· Boutique by Design· Strategic Content· Consistent Presence· Real Results· Positioned. Recognised. Trusted.· 100% Human-Run· Boutique by Design·
Victoria - Work Wives
100% Human
Managed

Meet Victoria

Founder - Work Wives Social Strategy Studio

Victoria is the founder of Work Wives, a Social Strategy Studio built on the belief that social media should work as hard as you do.

With a background in operations, marketing, and business management, she brings genuine commercial thinking to every client. She understands how business owners think, what builds trust, and how to turn social media into a genuine driver of enquiries and growth.

Work Wives is intentionally boutique. Every client is managed personally by Victoria — no outsourcing, no automation, and no generic content. Just considered, consistent work that makes your brand look and sound like the best version of itself.

Based in North Canterbury, Victoria is a wife and mother of two, who built Work Wives around a simple idea: that great work and a full life aren't mutually exclusive. Flexibility and intention aren't just values, they are the foundation of how she works.

Work Wives isn't a social media management business. It's a Social Strategy Studio — and that distinction shapes everything.

We're not here to just post content. We're here to position your brand.

Victoria is the founder of Work Wives, a Social Strategy Studio focused on creating considered, consistent social media that works as hard as you do.

With a background in operations, marketing, and business management, she brings real commercial thinking to every client, turning social media into a genuine driver of enquiries and growth.

Work Wives is intentionally boutique. Every client is managed personally by Victoria — no outsourcing, no automation, and no generic content.

We're not here to just post content. We're here to position your brand.

"From inconsistent posting
to structured visibility."
Work Wives noun, plural /wɜːk waɪvz/
  1. The professionals you turn to when you need real talk, not corporate fluff.
  2. The ones who understand your business, back your vision, and aren't afraid to tell you when something doesn't align with your brand.
  3. 100% human managed. Real strategy. No AI slop. Ever.

Not to be confused with: anything other than pure, professional loyalty and an unshakeable commitment to making your business the best version of itself.

What makes us
different.

01

Personally Managed

Victoria works on every account. No junior staff, no overseas contractors. You get one person who genuinely knows your business.

02

Strategy-Led

We don't just post content. We position your brand for recognition and trust - turning social media into a genuine marketing tool.

03

Built for Service Businesses

We work across trades, construction, logistics, professional services and small businesses of all kinds. Victoria understands how customers buy, how trust is built, and what content actually converts.

04

Boutique by Design

We work with a select number of clients - never more than needed to maintain quality. Your account always receives the attention it deserves.

What we do.

01
Social Media Strategy
Structured plans that position your brand with purpose, built around your goals and audience.
79.1% of Kiwis are active on social media — but most businesses post without a strategy.
Meltwater / We Are Social, Digital 2025: NZ
02
Content Planning & Calendars
Monthly roadmaps so nothing is rushed, reactive or recycled. Every post earns its place.
38.3% of Kiwis use social media for work-related activities — what you post reaches more than just consumers.
Convergence NZ, The 2026 Social Media Strategy Guide
03
Video Reel Creation & Editing
Short-form video up to 90 seconds, created specifically for Instagram and Facebook.
Reels reach 36% more users than carousels and 125% more than photo posts — yet only 20.7% of creators post them regularly.
Teleprompter.com, 2025 Instagram Reels Statistics
04
Static Image Post Design
On-brand, polished graphics that look considered — not like a template anyone else is using.
73% of consumers expect personalised experiences. Generic-looking content signals a generic business.
IDNZ, 2024 Digital Marketing Report
05
Content Filming
On-site capture using phone and drone where required. Real content, no stock footage.
Video receives 1,200% more shares than text and images combined. NZ consumers spend 7 hours per week on online video.
IDNZ, 2024 Digital Marketing Report
06
Story Content
Teasers, behind-the-scenes moments and glimpses of how your business actually runs.
500 million accounts use Stories daily. One-third of the most-viewed Stories come from businesses.
Teleprompter.com, Top Social Media Video Statistics 2025
07
Scheduling & Publishing
Consistent posting across Instagram, Facebook and LinkedIn — timed when your audience is most active.
NZ social media peaks 7–9 AM and 5–7 PM weekdays. Facebook: 3.4M NZ users. LinkedIn: 3.1M. Instagram: 2.5M.
DataReportal, Digital 2025: NZ via SocialMedia.org.nz
08
Brand Voice Development
A clear, consistent tone across every caption, every platform, every month.
52% of NZ businesses believe they'd benefit from being more digital — but brand voice is what makes it stick.
MBIE, Digital Capability of NZ Businesses
09
Performance Reporting
Monthly data review applied directly to the following month's strategy. A tool for getting better.
Digital advertising accounts for 63% of NZ ad spend — NZ$2.1 billion. Data-led decisions separate brands that grow from those that guess.
Netmarketing Courses, Ultimate 2025 NZ Digital Marketing Playbook
79%
of New Zealanders are active on social media
Meltwater / We Are Social, Digital 2025
more reach for Reels vs static posts on Instagram
Meta 2025 data via SocialMedia.org.nz
1,200%
more shares for video vs text and image combined
IDNZ, 2024 Digital Marketing Report

How it works.

01

Discovery

We start with a conversation. Victoria takes time to understand your business, your audience, your tone and your goals - before a single piece of content is created.

02

Strategy

A structured content calendar, brand voice guidelines and platform strategy built specifically for your business. No templates. No guesswork.

03

Creation

Victoria handles everything - filming, writing, designing, scheduling. Consistent content across Instagram, Facebook and LinkedIn without you lifting a finger.

04

Ongoing

Monthly insights, performance reporting and strategic recommendations keep your presence sharp. As your business evolves, so does the strategy.

"Every client is managed personally by Victoria - no outsourcing, no automation, no generic content."

Start a Conversation

What our clients say.

"

Working with Victoria has been a game changer for us at Rio Movers. She's taken all the stress of social media off our plate and just gets our brand. Her posts are fun, engaging, and sound like us — it's made a real difference to how we show up online. Super easy to work with and always full of great ideas. Highly recommend!

Keziah, Director

Rio Movers

"

Victoria did an incredible job bringing our brand to life at Sandbox HQ. From the logo design to the colour palette and overall look, everything feels cohesive, modern, and really appeals to our customers. She has a great eye for detail and knows how to create a brand that not only looks good but works.

David

Sandbox HQ

"

Victoria was amazing to work with when we first started Blush. We had a vision in mind, and she collaborated with us to refine it and bring a fresh, modern design to life. She really understood our business and helped turn our ideas into something that truly represents us.

Tracy

Blush Makeovers

Our packages.

All packages are monthly retainers. Prices exclude GST.

Foundation

Foundation

Consistent. Professional. Visible.

  • 6 static posts per month
  • 2 reels per month
  • Caption writing & hashtag strategy
  • On-brand content design
  • Scheduling - Instagram & Facebook
  • Monthly content overview
  • Content supplied by client
Get Started
Strategy

Strategy

Positioned. Recognisable. High Impact.

Everything in Growth, plus:
  • Full social media strategy
  • 8 static posts per month (up from 6)
  • 6-8 reels per month (up from 4-6)
  • Story content creation (full, not just guidance)
  • LinkedIn scheduling included
  • 2 monthly content capture sessions (up from 1)
  • Monthly insights & recommendations
Get Started

LinkedIn Essentials Add-On

Up to 4 posts per month adapted for LinkedIn. Content tailored for a professional, business-focused audience. Scheduling to your LinkedIn company page. Best suited for B2B, trades and service businesses.

Tailored Packages

Have specific goals, platforms or content needs beyond our standard packages? We'll build something that aligns with your business, capacity and growth stage. Get in touch to discuss.

Packages are tailored to your business. Get in touch to discuss what's right for you.

Not sure which package suits you? Let's have a conversation.

What's included.

Foundation Growth Strategy
Get in touch Get in touch
+ GST / month + GST / month
Static image posts / month
(Instagram & Facebook)
6 8
Video reel posts / month
(Instagram & Facebook)
2 6-8
Caption writing & hashtag strategy
On-brand content design
Scheduling - Instagram & Facebook
LinkedIn scheduling -
Monthly content calendar -
Story content (teasers, behind-the-scenes) - Full creation
On-site content sessions - 2 / month
Full social media strategy -
Monthly insights & recommendations -
LinkedIn Essentials add-on available Included

Common questions.

It depends on the package. On the Foundation package, you supply your own raw content (photos, videos, behind-the-scenes footage) and Victoria edits, writes captions, designs graphics and schedules everything - nothing is recycled or reused from other clients. On Growth and Strategy packages, Victoria creates original content from scratch, including on-site filming sessions, reel editing, design and copywriting. Every piece is created specifically for your business.
Video reels are produced up to 90 seconds in length - the format that consistently performs best on Instagram and Facebook. Editing and production time is capped at 2 hours per reel (whichever limit is reached first). This keeps content punchy and platform-appropriate. Longer brand films or extended video production fall outside standard packages - get in touch to discuss a tailored arrangement.
Never. Every caption, graphic, reel and strategy is created exclusively for your business. Work Wives does not use content templates shared across multiple clients, stock copy-paste frameworks, or recycled posts. What we build for you is entirely original.
Yes. Victoria works collaboratively and you'll have visibility over the content calendar before anything is published. You're welcome to review and give feedback - the goal is for the content to feel authentically yours, not like something produced for a stranger's business.
Packages are month-to-month retainers with no lock-in. A minimum of 3 months is recommended to see meaningful results - social media builds momentum over time and the first month is often the foundation month where strategy, templates and tone of voice are established. Most clients stay on long-term once they see the results.
Work Wives works with service-based businesses of all kinds - trades and construction, logistics and transport, home improvement, professional services, and small businesses across a wide range of industries. If you're running a business and want a more professional, consistent presence online, there's a good chance this is a good fit. Victoria has a strong understanding of how business owners think, how trust is built, and what content actually drives enquiries.
Up to 4 posts per month, adapted specifically for a LinkedIn audience. Captions are rewritten with a professional, business-focused tone - it's not a copy-paste from Instagram. Victoria selects the most relevant content, rewrites it for the platform, and schedules it to your company page. Best suited to B2B and service businesses. Get in touch to discuss pricing.
The monthly on-site content session is optional and included within 25km of Christchurch city centre. If your business is located outside that radius, Victoria is still happy to travel — additional travel costs will apply and will be agreed in advance. Get in touch to discuss your location and we'll find something that works.
Fill in the enquiry form below or email Victoria directly at victoria@workwives.nz. She'll be in touch within 1-2 business days to arrange a discovery conversation. There's no obligation - it's simply a chance to see if it's a good fit.

Let's work together.

Tell us about your business and we'll be in touch within 1-2 business days.

0 / 3000

Click to upload your logo, brand guidelines or other assets
PDF, JPG, PNG, SVG, AI, ZIP accepted — 50MB total maximum

For best results, logos should be supplied as SVG, AI or PNG at minimum 1000px wide. Victoria can assist with logo creation if required - just mention it in your message above.

All files are securely received. We'll be in touch within 1-2 business days.

Enquiry received.

Thank you for reaching out. Victoria will be in touch within 1-2 business days.
In the meantime, feel free to send any brand assets directly to victoria@workwives.nz

Location Canterbury, New Zealand
Social Instagram  ·  LinkedIn

Recent work.

A selection of content created for our clients across Instagram and Facebook.

Freedom Pools brand ambassador campaign
Brand Ambassador
Freedom Pools — Backed by a Black Cap Instagram · Facebook
Freedom Pools Daryl Mitchell poolside
Brand Ambassador
Freedom Pools — Where Champions Unwind Instagram · Facebook
Freedom Pools Canterbury Rugby partnership
Partnership Campaign
Freedom Pools × Canterbury Rugby — Making Waves Instagram · Facebook
Freedom Pools installation aerial
Organic Content
Freedom Pools — From Backyard to Dream Pool Instagram · Facebook
Freedom Pools new yard announcement
Company News
Freedom Pools — Room to Grow Instagram · Facebook
CJS Build new apartments project
Project Showcase
CJS Build — Canterbury's Skyline, One Frame at a Time Instagram · Facebook
CJS Build brand content
Brand Content
CJS Build — Built Different Instagram · Facebook
CJS Build new office foundation pour
Company Milestone
CJS Build — Pouring the Foundation for Bigger Things Instagram · Facebook
Rio Movers origin story
Brand Story
Rio Movers — Built From the Back of a Truck Instagram · Facebook